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Beyond Capital: Lenders Can Help Investors By Providing Expertise

A real estate loan investor will likely want to make improvements to any recently purchased property to increase its potential income. For lenders, this presents an opportunity: Guiding investors through this often-fraught decision-making process can be the difference between a successful and a failed investment.

Identifying home improvements that will deliver value are vital. Helping a customer succeed is time and energy well spent and demonstrates the lender's commitment and willingness to be a partner. It is essential to spend money in the right places if they want to yield a more significant profit, spark a bidding war, and ensure a quick settlement.

We all know attracting new business is more challenging than cultivating long-term, mutually beneficial relationships with borrowers. Our goal as private lenders should be to help them get there sooner and faster, so they can move on to the next investment.

To read the full article, click the link here:

By John Santilli

Private Lender, The Official Magazine of AAPL

Winter 2023 (Q1), p. 46-48

Published on January 3, 2023


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