Beyond Capital: Lenders Can Help Investors By Providing Expertise
A real estate loan investor will likely want to make improvements to any recently purchased property to increase its potential income. For lenders, this presents an opportunity: Guiding investors through this often-fraught decision-making process can be the difference between a successful and a failed investment.
Identifying home improvements that will deliver value are vital. Helping a customer succeed is time and energy well spent and demonstrates the lender's commitment and willingness to be a partner. It is essential to spend money in the right places if they want to yield a more significant profit, spark a bidding war, and ensure a quick settlement.
We all know attracting new business is more challenging than cultivating long-term, mutually beneficial relationships with borrowers. Our goal as private lenders should be to help them get there sooner and faster, so they can move on to the next investment.
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By John Santilli
Private Lender, The Official Magazine of AAPL
Winter 2023 (Q1), p. 46-48
Published on January 3, 2023